I was part of a two-person editorial team supporting KEEN’s marketing and e-commerce divisions. I collaborated closely with art directors, product marketers, merchandisers, videographers, and SEO specialists to deliver cohesive brand messaging.

I worked with art directors, product marketers, merchandisers, and SEO experts to write KEEN’s 40+ marketing emails/month and push our average open rates 26%+. Our team pivoted on a dime for sales email series, doubled down on our sends during the holidays, improved transactional emails, and more. (Art director: Blake Tarpley)

I worked with a similar team to write KEEN’s website copy, which included 20+ module updates/month. (Digital Designer: David Clemente)

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