Socks and sandals were SO hot in 2018. When our team realized there was no holiday for socks and sandals (sacrilege!), we decided to claim the month of May in the name of fun, kooky comfort.

This campaign involved many teams. I was fortunate to have been included, start to finish; from helping to brainstorm the campaign and its touch points to presenting it to stakeholders and executing content. This included creating the copy positioning, writing web, email, blog, and in-store signage, helping with video shorts, and more. The how-to email boosted unique visits to the blog by 117%.

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