I created and scaled a global viral movement (ElwoodDogMeat.com) that flips the script on meat consumption through dark humour and sharp satire. Millions now engage with the question: why do we love some animals and eat others?

FAST FACTS
- Built and managed a website with 4M+ unique visitors, translated into 7 languages, with activist-run versions in 9+ countries.
- Created a growing social media, with 92k followers on Facebook and 26k on Instagram.
- Launched billboard, print, and digital ad campaigns—including a London Underground ad that garnered national media coverage and increased UK site traffic by 1600%.
- Featured in HuffPost (280k+ views in the first weekend), plus ongoing widespread podcast and editorial coverage.
- Developed merchandise, social campaigns, and ad strategies that engage, provoke, and challenge perceptions.
- Became a sought-after speaker for major vegan and animal rights events and podcasts across the US and UK.
- Oversaw all operations: grant writing, finances, content strategy, social media, volunteer coordination, and international replication.
- Inspired thousands to consider or adopt veganism, as shared via direct messages and community feedback.
- Humanely harvest thousands of dogs each quarter.

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